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Tuesday, February 2, 2016

Reach Out to New Audiences with Your Products

When you repurpose an existing product for new audiences, you generally need to make only minor changes to the original to meet the new audience’s needs.

Let’s say you have an e-book that is targeted to business coaches, and you want to repurpose it for image consultants. Much of the existing content will stay the same.

1.     Take the existing content from the original e-book.
2.     Do some light editing to focus it on image consultants.
3.     Replace existing photos and graphic elements with new ones that are more appropriate for image consultants.

This is the easiest way to repurpose content, and you can repurpose the same product for many different audiences. 

Need help repurposing your information products? Not sure what types of information products you can create? Check out my Information Product Wheel to find out. 

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