"Blogging is not rocket science, it’s about being yourself, and putting what you have into it." Unknown
Blogging without a purpose is nothing more than publicizing a diary--which should always remain private. For small business owners and entrepreneurs, your blog needs to provide solid, valuable, current information your readers can use.
Give readers something they can't find anywhere else--your knowledge and expertise--and they will return for more. Every blog entry should reward the reader for his or her time and attention. Blogging is one of the most important, cost-effective marketing activities you can do to get noticed in a crowded marketplace. For it to work, it must be strategic and link to everything else you do. Hate to blog? No time to blog? Not getting results from your blogging efforts? Check out 12 Strategies that Turn Your Blog into a Marketing Machine. Get $10 off until 2-15-16!