Tuesday, November 10, 2015

Who Is the Audience for Your Blog?

Just blogging doesn't work!

Your blog and every post needs to be strategic and needs to further your professional success. This means you need a blogging plan.

One key component to your plan is creating a detailed description of your audience. Consider these characteristics:

  • Gender
  • Age range
  • Income range
  • Family status
  • Occupation
  • Geographic location
  • Interests
  • Concerns that you can address
  • Questions that you can answer
  • Challenges that you can help with
The more effort you put into creating a complete description of your audience, the more you can focus your topics,  give them valuable information, and create a strategy that meets your business goals. 

Need help with creating a blogging plan? Check out my Blog4Business Program and request my free report 10 Tips to Blog for Business.

#thesuccessfulprofessional, #blog4business, #blogfor results, #patriciahaddock

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