Your blog and every post needs to be strategic and needs to further your professional success. This means you need a blogging plan.
One key component to your plan is creating a detailed description of your audience. Consider these characteristics:
- Age range
- Income range
- Family status
- Geographic location
- Concerns that you can address
- Questions that you can answer
- Challenges that you can help with
The more effort you put into creating a complete description of your audience, the more you can focus your topics, give them valuable information, and create a strategy that meets your business goals.