Monday, August 3, 2015

Why E-mail Subject Lines Matter

Picture a bookcase full of books. What do you see?

The spines of the book. Publishers take time designing the spines because most authors' books are displayed spine out. The spine is designed to attract browsers and entice them to pick up the book and check it out. 

Picture your e-mail in-box in the morning. What do you see?

A long list of subject lines.

Your e-mail subject line is the spine of your e-mail, and it needs to get your e-mail opened and read. 

How do you do that? 

Use a keyword in the subject line. A keyword tells the reader what the e-mail is about and what action is needed. For example:
  • Review by [date]: Website content draft 1
  • Decision needed by [date]: Are we attending the annual conference in NYC in October?
  • Approve by [date]: Final copy for e-mail campaign

Adding a keyword helps to set expectations. Before the e-mail is even opened, readers know what it’s about and what they have to do. This can move your e-mail ahead of the hundreds of other e-mails in their inboxes, so they take care of it right away. If it is easy for readers to do what you need them to do, you get the results you want faster and more easily!

Need more information? Check out my blog post Write for How People Read.

Visit my website and get a FREE special report 10 Tips for Getting Things Done Better, Faster, Easier.

#thesuccessfulprofessional  #learn-act-grow

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