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Monday, July 20, 2015

What Is Content Marketing and Why You Need It

Content marketing focuses on creating and distributing valuable, strategic information that your target market needs and wants. You are not selling; you are offering your expertise, knowledge, and resources absolutely free with no strings attached.

Why would you spend time creating content with no obvious reward?

Content marketing is not a get-rich-quick strategy. It takes time, but the ultimate purpose is to get your potential clients and customers to come to you. It’s often called “inbound marketing.”

Think of fishing. You bait the hook and toss it in the water. If a fish finds the bait attractive, it bites the hook, and you reel it in. Your content is your hook.

Here’s how content marketing works:

  1. All your content includes links back to your website, products, and services.
  2. Because your target audience has used the information you have provided for free, they want more of what you have to offer and are now willing to pay for it.
All the paid advertising in the world cannot compete with content marketing.

Need help with blogging for results? You need a plan--a strategy--to build a following, link your products and services, and drive more business. Put a professional, published author and editor on your team. 

Contact me for a complimentary 20-minute call to discuss your blogging efforts. Limited to the first 20 people who visit my website The Successful Professional and send me an e-mail with "Blogging Call" in the subject line. 


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