People often avoid blogging because they don’t know what to write about. Always remember that your blog is a marketing tool that you use to drive potential customers to your website where they can buy your products and services. With this in mind, focus on your target customer to find good blogging topics.
- What questions do your customers have? Answer their questions in a series of posts.
- What do your customers fear? Use your blog to help them alleviate or eliminate their fears.
- What advice do your customers want? Provide that advice in your posts.
- What concerns do your customers have? Address them in your posts.
Some clients are afraid that they are giving away too much information. I believe in giving away lots of advice and information free because you can never give away everything you have to offer. As an expert in your field, you have more information than you could put in an entire series of books, let along a series of short blog posts.
Be generous with your blog since the more you give away, the more people want and the more likely they will pay for it.
Even if you have been blogging for a while, taking time to approach it more strategically can make it—and your business—more successful. (See my blog post Your Blog Needs a Strategy to Succeed.)
Need help blogging for business? I offer a one-hour consultation to evaluate your blog and give you recommendations on how you can use it to drive bottom-line results. Visit me at One-Hour Consultation.