Are You Punching the Reader?
In general, active voice is punchier than passive voice. Which sentence has the most punch?
- My new program is designed to help you grow your business quickly and easily and achieve new levels of success.
- My new program can increase your market share quickly and easily to achieve new levels of success.
- Easily increase your market share and put more profits in your pocket within six weeks. My Business Power Tool Program can take your business higher than ever before.
Soften tone with passive voice; punch it up with active voice. You can also affect tone by the length of your sentences. Shorter sentences tend to hit harder than longer sentences.
Check out my onsite Business Writing for Results workshops.