Tuesday, April 7, 2015

Create a Posting Calendar

The easiest way to organize your blog and produce posts frequently is by creating a calendar. This is especially important if your business sales rely on certain holidays or seasons. Even if your sales are not affected by the calendar, you can still use it to plan. 

Plan topics:
  • Around seasonal events. What topics can you post about that are seasonal? Fitness coaches can run posts about getting fit in time for summer swimsuit season, bridal consultants can target the months up to and including June, and nutritionists can focus on holiday eating in November and December.
  • Based on family matters. What can you share for families getting ready for back-to-school? A professional organizer can help families juggle multiple demands on time, keep track of school-related documents, and coordinate calendars across the family. A tutor can post about helping kids with schoolwork and motivating them to study. A travel agent can choose topics about what to do on Labor Day weekend to end the summer on a high.
  • Tied to holidays. Get a list of holidays and fit a topic to those that make sense. Don't use just the standard holidays; look for odd holidays. An author can focus on Library Week topics, a personal coach can focus on Go for Broke Day or Fight Procrastination Day, and a pastry chef can write about cookies during Cookie Month.
Schedule the post for the appropriate day/week/month. Look for opportunities to run a series of blog posts around a theme. For example, each Monday, you could run a series of posts on exercises that can be done at a workstation. Soon, you have enough posts on the topic to expand them into an e-book. This makes them do double and triple duty and leverages your efforts into passive income products.

Even if you have been blogging for a while, taking time to approach it more strategically can make it—and your business—more successful. See my blog post Your Blog Needs a Strategy to Succeed.

Need help blogging for business? I offer a one-hour consultation to evaluate your blog and give you recommendations on how you can use it to drive bottom-line results. Visit me at One-Hour Consultation.

#blog4business #thesuccessfulprofessional 

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