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Tuesday, April 21, 2015

Blog for Visibility

In addition to being a great marketing tool, your blog is a terrific way to raise your visibility. Here are some quick tips:
  • Blog regularly and frequently to gain followers and to establish yourself as an expert.
  • Choose topics that reflect your expertise.
  • Share valuable information and insights that readers will want to share with others.
  • Offer to write guest blogs for other experts in complementary industries.
  • Join or form blogging cooperatives where several complementary experts create a blog and take turns writing posts. This expands your reach to all of their collective contacts.
  • Update social media when your blogs post by using a service such as Hootsuite.
  • Include hashtags and keywords in your post to rank higher in search engines so your posts come up more often.
  • Add an invitation to follow your blog to every special report or article you write.
Even if you have been blogging for a while, taking time to approach it more strategically can make it—and your business—more successful. (See my blog post Your Blog Needs a Strategy to Succeed.)

Need help blogging for business? I offer a one-hour consultation to evaluate your blog and give you recommendations on how you can use it to drive bottom-line results. Visit me at One-Hour Consultation.

#blog4business #thesuccessfulprofessional 

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