If you want to increase the online presence of your business website or your personal blog, understanding what meta-tags and alt-tags are and how to use them effectively is very important. They not only help make your website search engine friendly but also improve user’s experience considerably.
So, what are these meta-tags and alt-tags? How can you use them to maximize your website’s visibility and user experience?
A meta-tag/description is a short description of the content on a webpage. This enables a reader to know what a particular webpage is all about without having to open it. For example, let’s say you are looking for a business that can provide you with article services. When you type this key word “article services” in Google, the result page will display the top 10 websites that offer this service. The one on top of the result page reads:
An Article Writing Service that provides, website writing, business writing, technical & creative writing, get high quality custom content today.
Here, the meta-tag/description for the webpage is, “An Article Writing Service that provides, website writing, business writing, technical & creative writing, get high quality custom content today.” This is a short description of the services offered by that business. It helps readers to know instantly if, “needanarticle.com” is what they are looking for.
On the other hand, alt-tag is a short description of an image on a webpage. Alt-tags help the search engines know if an image on a particular webpage is relevant to the keyword that is being searched.
Many people upload images to their website to portray a list of services they have to offer. While uploading these images, they will be prompted to fill in an alt-tag. Since search engines are not capable of reading the graphics or images on a web page, an alt-tag (a description of the image) helps them understand the relevancy of the image to a particular search.
Also, an alt-tag helps end-users to understand what a particular image is all about even if it doesn’t load properly. Using alt-tags is a good practice to make your website search engine friendly, especially if it has a lot of graphics.
Simply put, search engines use meta-tags and alt-tags to enable them to display the most relevant content (website) to the user. By using appropriate meta-tags and alt-tags, you can increase the visibility of your webpage better and quicker.
See my blog posts Create a Welcoming Website and Smart SEO Gets Your Blog Noticed for more information.
Does your website deliver results? Does it attract the customers you want to reach? I can give you a plan to turn your website from dull to dynamic!