If you charge $100 an hour, and you spend six hours a week managing social media, this activity is costing you $600 in lost business since the time spent on social media is not billable.
If you hire an expert to manage your sociaal media, he or she can probably do the same amount of work in half the time—three hours instead of six for much less than $100 an hour. You gain six billable hours of time at your $100 rate. Even if the expert also charges $100 an hour, you are still ahead by the $300 you can earn in billable time! The cost is far outweighed by the fee you could earn.
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