There are a lot of "experts" out there. The people who promise to show you how to make a seven-figure income in seven days, the "coaches" who will give you $4,000 of "valuable" information for $49--today only, and the other sundry "experts" who have all the answers if you're willing to sign up for their six-month gazillion-dollar program.
I confess that early in my business, I purchased the $4,000 information for $49 and quickly discovered it was old, tired, recycled stuff with no value today. Never did it again.
I think most of us have, at some time, fallen prey to the hype--once. We quickly find out that the "experts" are expert at conning people into thinking they are an expert. I call them "faux experts."
The most dangerous faux expert is the person who talks a good game. We've all met them. They say the right things, have just enough background to appear credible, and know how to pitch and persuade. We give them our money and take their recommendations because they razzle-dazzle us with their charm and personality. We believe that we're buying a real Chanel bag--only to find out that it's a knock-off when we discover that everything they have told us to do is wrong in so many ways. Of course, by then, they have moved on to another mark. In my next post, I'll give you my criteria for what makes an expert.