Tuesday, June 3, 2014

Seven Deadly Sins of Blogging

I recently did a LinkedIn post on the seven deadly sins of websites. In this blog, I am going to post the seven deadly sins of blogging.

    Patricia Haddock provides strategic blog marketing
  1. Spelling, grammar, and punctuation errors. If you are dining at an Italian restaurant, and menu misspells fettuccine, do you really want to eat there? You may get authentic food, then again.... If you don't know the rules and can't write clearly, hire an editor or ghost blogger. It's worth the investment to have someone take over that task if you're not up for it. See my blog post Working with a Ghost Blogger. (Request a Quick Guide to Punctuation on my website on the Free Tips and Tools page under Resources.)
  2. Irregular posting. Your blog is a marketing tool and like most marketing efforts, consistency is the key to success. The object of blogging is to build a fan base of people who follow you. You have to feed the beast to grow the following! This blog has had more than 32,000 page views and my LinkedIn blog has more than 1,500 followers one LinkedIn blog alone had more than 4,000 views.
  3. Failure to integrate your posts. Your posts need to link with each other and to your website to create reader involvement and get people deeper into your product line. 
  4. No call to action. You have an opt-in on your website--or you should!--preferably more than one. Add a call to action to your posts. See Sin #1 for an example.)
  5. Too long! Your blog is not a book. Short is better. Try to keep it between 300 and 400 words. 
  6. No reason to return. Don't do a lot of one-off posts. Plan a series of posts on a single theme to keep people coming back for the next part.
  7. Missing branding. Brand your blog with your logo, colors, and so on, and make sure it matches your website as much as possible. The same thing with your posts. If your website is all business, don't blog about your relationships unless your business is helping your clients navigate relationships! Likewise, if your brand reflects sophistication, don't get all chatty in your posts. 

Consistency = Credibility = Trust = Sales = Profits!

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