Thursday, June 12, 2014

Just What Is "Inbound Content"?

You've probably read and heard the word "content" a lot. "Content is king!" is the banner call. But I have found that many entrepreneurs don't really know what "content" is, let alone how to create it and use it for their businesses.

Content = Information
Inbound content
Content is relevant, engaging, entertaining, or instructional information. Content is just the information--the message. How you deliver it is the medium. The more media you use, the more people you reach. More in another post.

I help organizations and entrepreneurs achieve bottom-line results with integrated, strategic content and products. Contact me for information about my productivity improvement onsite workshops for organizations and visit my website for a free e-book 10 Tips for Getting Things Done Better, Faster, Easier. Watch for Entrepreneur Academy coming soon.

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