- Tie every blog to a product or service you offer and embed links to the sales pages on your website. For example, I offer Strategic Blog Marketing services and embedded a link in the introductory paragraph of this post.
- Showcase your expertise in every blog by sharing valuable information your clients want and need.
- Create a series of blogs around a theme or idea to keep people coming back for more.
- Challenge your readers to do something and send it to you for a free evaluation. Limit this to the first three readers who respond.
- Make sure your blog, website, products/services all reflect the same branded messaging. Check out #KimberlyReyes blog and website to see how her messaging is consistent.
- Blog frequently to stay visible in the crowded blogosphere.
Do you have at least 10 blog posts around a single theme? If so, I can show you how to turn those 10 posts into an entire line of profitable products in just one 60-minute consultation.