I used to hate to blog, even though I am a ghost blogger for my clients. My own blogs were infrequent and frankly not very interesting. But because I blog for other people, I have spent a lot of time researching and studying what makes blogs work and what doesn’t.
I have since become an avid blogger myself and this blog The Successful Professional with Patricia Haddock is the showcase for my website www.phaddock.com. Your blog is the virtual image of your business. It is your business in cyberspace. Blogging may be the only way someone knows you, and it the first introduction they have to your business, so it must authentically represent you and your business.
Integrate your website and your blog visually. Make sure your blog looks and feels like your website. It needs to reflect your logo, tagline, website colors, and fonts. Everything has to integrate in to cohesive, credible message.
Fill your blog posts with valuable, strategic content. Your goal is to entice people to visit your website where they can discover your products and services. Every post must help people understand what you do and how you produce results for your clients.
Link posts to your website. Your blog is an invitation to your website, so every post must lead the reader to something on your website. Link to free tips, products, services, more information.
I help entrepreneurs achieve bottom-line results with strategic blogging for business. Contact me for information on my Blog4Business program at firstname.lastname@example.org.