Monday, March 31, 2014

Is Your Content Useful?

In my business writing workshops, I emphasize that usefulness is a major factor in how sticky and how successful content is. When something is useful, it has a purpose, and people know what to do with it. Everything you write needs be useful to your customers.

How do you determine usefulness?

Just answer one question: What can my customer do with this information to make their lives/businesses better, easier, more satisfying?

The Merriam-Webster online dictionary defines usefulness this way: 

"The quality of having utility and especially practical worth or applicability."

No one has time to waste on information that doesn't deliver, but most people will pay attention when you give them information that is practical and that they can apply to their lives/businesses immediately.

The more useful your content, the more the reader wants to get to know you. This attracts them to your website where you give them even more useful content.

The more useful content you have on your website, the more often you add new content, the longer people will stay and explore what you have to offer. This is stickiness. This is what you want. This is what useful content can give you.

I am a content marketing strategist and product development specialist who helps entrepreneurs deliver their message to the right audience in the right way and turn their passion into profits. Visit my website to get a copy of my FREE special report Passion into Gold!

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