Wednesday, November 6, 2013

Three Easy Ways Entrepreneurs Can Stand Out from the Competition

As an entrepreneur, attracting new clients and generating sales is one of the most important aspects of ensuring your success. While advertising is one way to attract attention to your business, it does little to establish the level of expertise that it requires to gain a prospective client’s trust. Fortunately, demonstrating your industry-related knowledge can be done in small increments of time that can have a major impact. Here, are three easy ways to showcase your expertise so that prospective clients will take notice.

Starting a blog is simple and can provide you with a direct way to share information with prospective and established clients. By using an established blog hosting service, you can have your blog up and running within less than an hour. Once it is set up, create content that relates to the various topics in your field. Then, be sure to update regularly and respond to comments from your visitors. When using this method, be sure to avoid advertising your business, which can be a turn-off to visitors. Instead, let the articles establish your expertise in the field. 
Whether you are writing an article for your blog or generating content for a training session, case studies can provide you with a way to demonstrate your commitment to research and staying fresh in the field. Review several case studies in your area of expertise. Then, share your findings on your blog, in a company newsletter or in a status update on social media. Your clients will not only appreciate learning more about the latest research regarding a subject of interest, but they will also associate this expert-level knowledge with your business.

Interact on Social Media

Although tweeting and posting status updates can seem trivial on a personal level, they can provide you with a direct link to clients. Use social media to interact with prospective clients by hosting a question and answer session on LinkedIn or Reddit. You can also use social media to build connections with other professionals in your field. These direct links can show your clients that you are actively involved in pursuing new information that will provide a direct impact upon your career field.

An information product is a multi-purpose, multi-revenue resource for you business. When you create an e-book, webinar, podcast or other product, you can not only showcase your expertise, you can demonstrate how you work with clients to achieve results. Every entrepreneur needs to build information products. 

Today, showcasing your expertise can be accomplished using several quick methods that can rapidly build your rapport with the target audience. By utilizing social media to express your knowledge of industry-specific topics such as the recent research findings and case studies, you can attract new clients while generating sales that will boost your business to the next level of success.

Patricia Haddock has more than 20 years of experience helping organizations and entrepreneurs drive bottom-line results and profits. She is the author of 11 books and specializes in inbound content strategies and product development for entrepreneurs.  Visit her website for information to help you grow your business and become more profitable. Watch for Entrepreneur Academy with Patricia Haddock coming in 2014.

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