Tuesday, November 5, 2013

Selling to MultiGenerational Customers

Workshops and training for bottom-line results with Patricia HaddockThe generation gap is the greatest and most complex it has ever been. Never before, have organizations needed to both manage age-diverse employees and serve an age-diverse customer base. Just as gender and ethnic diversity can lead to conflict and miscommunication, so can generational diversity. When your managers and employees understand how generational differences affect you, your workplace and your customers, you can:

Leveraging and valuing generation diversity and creating generation synergy can impact the bottom line, improve productivity, and enhance the customer experience. For example, just understanding communication preferences can impact how quickly and positively each generation responds to requests:
  • Traditionals (1923-1943/46): "Talk to me one-on-one."
  • Baby Boomers (1943/46-1964): "Let's have a meeting!"
  • Gen X (1964-1980): "Send me an email."
  • Gen Y (1980-2000): "Txt me."

Visit my website for a free tip sheet on Selling to 4 Generation of Customers.

Patricia Haddock has more than 20 years of experience helping organizations and entrepreneurs achieve bottom-line results. She is the author of 11 books.

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