Every business needs a cornerstone to be successful, but when it comes to your business, what is a cornerstone?
The cornerstone of your business is trust--the trust of customers, vendors, colleagues--of everyone that comes into contact with your business. It's trite and true: People do business with people they trust. Once the cornerstone of trust is set, everything else rests on it.
- You build the cornerstone from your brand and brand messaging.
- You make it strong enough to support your business and allow for growth.
- It is how you communicate credibility, create consistency, and generate trust.