Monday, October 21, 2013

Part Three: Grow Trust with Potential Customers

The cornerstone (or foundation stone) concept is derived from the first stone set in the constructon of a masonry foundation, important since all other stones will be set in reference to this stone, thus determining the position of the entire structureSourceWikipedia. 

Every business needs a cornerstone to be successful, but when it comes to your business, what is a cornerstone?

The cornerstone of your business is trust--the trust of customers, vendors, colleagues--of everyone that comes into contact with your business. It's trite and true: People do business with people they trust. Once the cornerstone of trust is set, everything else rests on it.

How to be more profitable
You build a strong cornerstone by including your key messaging in everything you communicate and by using it to make decisions and evaluate options. It is the mantra of your business.

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