Part 5: Easy formula for creating a 24-page e-book
I recommend doing at least a 24-page e-book. That may seem hard, but anything less is really just a special report (like this one) or a set of tips. When you break down the 24 pages into steps, it is easy to pull one together.
Formula for a 24-Page E-Book
• Cover or title page-1 page (Make sure you use a strong graphic element you have the rights to)
• Copyright page-1 page (Always protect your intellectual property)
• Introduction page-1 page (Why you are writing this e-book and what it will do for people)
• Total Front: 3 pages
• Bio page-1 page (Not just who you are, but how you work with people to get results)
• Offer page-1 page (An up-sell to a more expensive product or service or a free offer that leads to an up-sell)
• Back cover-1 page (Contact information)
• Total front and back: 6 pages
• Choose 3 to 6 key points
• Allot equal number of pages per point
• One image per page plus about three paragraphs of information
• Action steps either on every page or on the last page
• Resources for more information (optional)
• Total e-book: 24 pages
Take one page a day and in 24 days, you will have an e-book. After your e-book is completed, have it professionally edited and proofread. Save it as a PDF and decide if you want to sell it or use it as an opt-in. You can also format it for Kindle. I'll explain how to do this in another series of posts.
You can get a free e-book by signing up for the opt-in on my website: www.phaddock.com.
In the last part of this series, I will show you how to leverage your e-book into other products and services for bottom-line results.
Don’t miss a post in the series! Come back every Monday for:
Part 1: What is an e-book?
Part 2: Using e-books to expand your reach
Part 3: Using e-books to set your business apart from the competition
Part 4: Using e-books for passive incomePart 6: Leveraging your e-book for more bottom-line results