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Monday, September 9, 2013

Part 4 of 6: How Entrepreneurs Can Use E-books to Drive Bottom-Line Results


Part 4: Using e-books for passive income

E-books are excellent sources of passive income. Passive income are products that keep earning after you create them. While you can offer your e-book as a free opt-in to capture new contacts, you can also sell your e-book.

Your e-book can be a standalone product, or you can bundle it with other services and products for more income. For example, I have a webinar plus e-book product Writing and Managing E-mail. A fitness trainer could bundle an e-book with a video of her demonstrating exercises.

You can also do a series of e-books under a specific topic, such as a series of e-books on marketing for entrepreneurs or a series on office management skills for doctors’ offices.

If you sell your e-book on your website, you will need a store and shopping cart, such as 1ShoppingCart. You can also sell your e-book on a hosted sales site such as sellfy.com, gumroad.com, clickbank.com, or payloadz.com. You will need either a merchant account or a PayPal account. Some of these hosted sites are free; you pay a percentage of each sale. Others require you to pay a fee either to start or monthly.

To sell e-books on Kindle, Amazon.com’s digital marketplace, you will need to set up a special account with amazon.com and follow special formatting guides. Amazon.com has several free, Kindle e-books that describe the entire process. You can also hire someone to do this for you.

In the next part of this series, I will give you an easy formula for creating a 24-page e-book.

Don’t miss a post in the series! Come back every Monday for:
Part 1: What is an e-book?
Part 2: Using e-books to expand your reach
Part 3: Using e-books to set your business apart from the competition
Part 5: Easy formula for creating a 24-page e-book
Part 6: Leveraging your e-book for more bottom-line results

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