Thursday, August 8, 2013

Write for Bottom-Line Results

writing for resultsEverything you write—from emails and brochures to website content and proposals—must be clear, concise, correct and compelling in order to realize the results you want.

·       Your writing is clear when your document flows logically, every paragraph is correctly constructed, transitions move readers through the material, and all questions are answered. Nothing is ambiguous or open to interpretation.
·       Your writing is concise when it contains all information necessary for understanding and nothing extraneous. It is focused and precise.
·       Your writing is correct when grammar, punctuation, spelling and all references are accurate.
·       Your writing is compelling when it persuades the reader to do what you want him/her to do.

How can you power up your written communication to get the results you want? Here are some tips:
·       Target everything to a specific reader
·       Use language the reader will understands
·       Set a clear purpose
·       Use the right tone
·       Get to the point early and stay on point
·       Organize information for logical flow
·       Include all necessary information
·       Use a strong introduction and call to action
·       Use accurate grammar, punctuation and spelling
·       Avoid jargon and acronyms

Revision is your opportunity to make sure your document does what you want it to do. This is the process you use to make sure it clearly communicates what you mean and is easy to read and understand. Don’t revise immediately after you finish writing. Most of us need to let a first draft “cool off” before we can objectively evaluate what’s wrong with it. It is best if you can put the draft aside for a day or two. If your schedule won’t allow for this much time, put it aside for at least a few hours.

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