In a previous update, I described what your oldest customers--Traditionals born before 1946--expect from the companies they do business with.
Baby Boomers—born 1946-1964—think, feel, and act younger than previous generations at the same age, so appealing to their lifestyles, not their age, is the key.
Baby Boomers are collegial and expect you to want to get to know them before doing business with them. Push too hard and too fast turns them off. This generation perfected in-person networking and still relies on it for referrals.
Boomers expect to have their questions answered, their problems solved, and their products/services delivered within a reasonable time. While they are willing to pay for superior products and services, they expect you to exceed their expectations! This generation will jump ship if they are disappointed in any way.
In the next two Mondays, I will give you some insights into what Gen X and Gen Y expect and how you can use this information to improve multi-generation sales.
I help organizations and sales people achieve bottom-line results with customer-centric communications. Please send an email to firstname.lastname@example.org for a free quick guide Selling to Four Generations or for information about my eBook and onsite workshop.