Create a series of blog posts on a single topic that you are an expert in. Creating a series on a single topic is an excellent way to showcase your expertise and drive people to your website for more information. Here's how:
- Choose a topic that is tied to a product or service you offer. For example, if you are an event planner, choose a topic tied to your VIP events.
- Decide how many posts in the series. Five is a good number to gain interest and provide valuable information.
- Add an image that will remain the same for all the posts.
- Write the posts and add a link to the product or service on your website.
- When your post goes live, update social media with a link to your blog.