You can use your e-book as an opt-in on your website and blog. The opt-in gives something free to visitors in return for their email addresses. You use an auto-responder to capture email addresses and deliver the free item. One of the most popular free opt-ins is an e-book.
If you use an e-book for your opt-in, make sure it reflects your business and gives your readers a taste of the results you achieve for your clients and customers. For example, if you are an image consultant, an e-book on how to put together a wardrobe for business traveling could be illustrated with work you did for a client (with the client’s permission).
If your e-book is well-written and on a topic many people want information about, word will spread and more people will want it.
Since this may be first time a potential customer or client experiences your business, your e-book must be the best you can create. Anything less and you lose credibility.
In the next part of this series, I will tell you how to use e-books to set your business apart from the competition.
Don’t miss a post in the series! Follow the blog every Monday for:
Part 1: What is an e-book?
Part 3: Using e-books to set your business apart from the competition
Part 4: Using e-books for passive income
Part 5: Easy formula for creating a 24-page e-book
Part 6: Leveraging your e-book for more bottom-line results