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Friday, August 9, 2013

Part 2: Meeting Customer Expectations Is Good Business-Traditional Customers



In a previous blog, I introduced the need to focus on your customer's expectations. In this post, you will discover what your oldest customers--Traditionals born before 1946--expect from the companies they do business with.  

As a generation, Traditionals expect the products and services they purchase to be of high quality and to last over time. They want value for their money.

This generation expects to be treated with a level of formality and courtesy. They respect rules, regulations, and authority and expect the people they do business with to also do so. While they tend to avoid confrontation, if they are unhappy, they will go elsewhere with no explanation. 

Traditionals want access to information and expect you to know your products and services extremely well. Slow down interactions, expect decisions to take longer, and always deliver on promises. They prefer communication by phone, in-person, and direct mail.

In the next three Monday posts, I will give you some insights into what Baby Boomers, Gen X, and Gen Y expect and how you can use this information to improve multi-generation sales.

Please send an email to pat@phaddock.com for a free quick guide Selling to Four Generations or for information about my ebook and onsite workshop.

In the next three Monday posts, I will give you some insights into what Baby Boomers, Gen X, and Gen Y expect and how you can use this information to improve multi-generation sales.

Please send an email to pat@phaddock.com for a free quick guide Selling to Four Generations or for information about my ebook and onsite workshop.

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