Today, most of us have as many as four generations in our customer base from the oldest Traditional generation to the newest Millennials or Gen Y. Each generation comes to the marketplace with different expectations, preferences, and motivational styles. Understanding what makes each group tick, what pushes their buttons, and what turns them on--and off is critical to sales success. Approaching a Traditional with the same pitch you use for a Gen X is asking for a resounding rejection and vice versa.
In the next four posts, I will give you some insights into what each generation expects and how you can use this information to improve multi-generation sales.
Please send an email to firstname.lastname@example.org for a free quick guide Selling to Four Generations or for information about my ebook and onsite workshop.