If you have been in business for a few years, you have success stories you can use to demonstrate how you work with clients to achieve success. These are “case studies,” and they allow you to showcase your expertise in a powerful way because they are true stories of results people have achieved from working with you. Case studies are written in four parts: The problem the client had, what you did to resolve the problem, the results achieved and how other people can do it too.
Case studies describe a problem and your solution. Your clients’ success stories demonstrate how you meet challenges and overcome them to help your clients succeed. They help potential customers identify with and relate to issues that reflect their own business needs and problems. This makes it easy for you to communicate the value you bring to your clients. Because they are true stories, they carry more weight than other types of marketing materials.
Choose examples that have the greatest impact for the clients you are trying to reach. For example, if you worked with a client to help her grow a six-‐figure income in 12 months while raising six children alone, you have a great case study other mompreneurs would want to read about. Always ask permission to use a client for marketing purposes! When they agree, ask them for a testimonial to go with the case study!
Don’t limit yourself to your website. Promote your case studies on your social media sites and spread them across multiple platforms like YouTube for videos and SlideShare.com for presentations and PDF files. Turn them into blog posts and articles, too. The more you spread them around, the easier it is for potential customers to find you.
Visit my website for a free copy of my e-book Marketing with Case Studies.