Use the power of questions to keep people focused on what you can do for them, Questions are powerful tools to get people thinking. You use them when you are speaking to clients and potential clients, so use them in your communications. There are three good questions to keep readers focused on your results.
· “What if” questions focus the reader on the results you deliver. What if you could save more than $1000 in taxes this year working with me? What if you could add five new income streams this year? What if you stopped feeling like a wallflower and blossomed at networking events? This puts attention on the benefits the person gains from your products and services.
· “Do you” questions focus the reader on gain and pain. Do you want to stop bleeding money in interest payments? Do you want a bikini body in time for your vacation? Do you hate having to stand in long lines at the supermarket? The answer is what you can for them.
· “How would you feel if…” questions focus readers on the emotional payback they get from your products and services. What they gain and what pain they avoid. How would you feel if you could get five new income streams this year? How would you feel if you could stop acting like a wallflower and blossomed at networking events? How would you feel if you could have a bikini body in time for your vacation?
Questions are powerfulbecause people want the answers! You and your business are the answer they need. Do you need help creating strategic content that drives bottom-line results? Contact me to discover how strategic content can drive bottom-line results.