Thursday, June 6, 2013

Embedded Commands Lead to Yes

Embedded commands are an effective marketing tool that can be used to tap into your audience’s subconscious and subtly guide them into making a decision or taking action. When used effectively, these commands can influence a person’s behavior without them ever feeling as if they have been manipulated. By simply choosing your commands and including them in a basic sentence or question, you can generate emotion within your audience that will lead them in the direction you choose. If you are looking for new ways to reach your marketing goals, here are a few ways to use embedded commands that will always lead to a yes from your target audience.

Benefits of Embedded Commands
Embedded commands are a neuro-linguistic programming technique to place a specific thought or emotion into a person’s subconscious. In marketing, the benefits of doing this can be uge. For example, by including terms such as “buy now” and “sign the contract,” “when you work with me,” you can guide your audience into making that decision in your favor. Additionally, when the technique is used correctly, your audience will feel good about their decision. This can lead to further benefits such as repeat business and referrals. However, it is important to know how to use this technique effectively, so your audience never feels manipulated by the commands.

Embedded Command Basics
There are several things you should know about embedded commands before using them in your marketing materials. First, every command will have two parts: the actual command and the innocuous sentence in which it is included. Second, you will need to know which commands will work best within your marketing materials. For example, if your goal is to generate action, then you may include the phrase “act now” within your sentence. Finally, it is important to know that embedded commands can be used both verbally and in written materials. However, using a commanding tone is essential for delivering the message verbally.

Advanced Techniques
Once you know which embedded commands will work best for your marketing materials, you will need to use a few advanced techniques for keeping them subtle. For example, it is possible to break up a command phrase throughout a sentence and still be effective in your delivery.

Using words that are phonologically ambiguous can also help you to disguise a command in writing. This can be done by taking a phrase such as “buy now” and turning it into “by now you will have discovered the value of my product.”

Finally, one of the best ways to learn how to use embedded commands is to be on the lookout for how others use this technique in their marketing materials. Practice using these commands while assessing the results so that you can continue to progress in your use of this amazingly effective persuasive technique.

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