Pages

Tuesday, February 21, 2017

Multi-generations in the Workplace

The generation gap is the greatest and most complex it has ever been. Never before, have organizations needed to both manage age-diverse employees and serve an age-diverse customer base. Just as gender and ethnic diversity can lead to conflict and miscommunication, so can generational diversity. When your managers and employees understand how generational differences affect you, your workplace and your customers, you can:
Leveraging and valuing generation diversity and creating generation synergy can impact the bottom line, improve productivity, and enhance the customer experience. For example, just understanding communication preferences can impact how quickly and positively each generation responds to requests:
  • Traditionals (1923-1943/46): "Talk to me one-on-one."
  • Baby Boomers (1943/46-1964): "Let's have a meeting!"
  • Gen X (1964-1980): "Send me an email."
  • Gen Y (1980-2000): "Txt me."
Visit my website for a free tip sheet on Selling to 4 Generation of Customers.

Thursday, February 16, 2017

So What Makes Someone an Expert?

What do we mean by "expert"? Here are the criteria I have decided to use. For me, an expert is someone who:
  • Has long, deep, provable, hands-on experience. Sure, someone just out of school or recently credentialed might be very good, but I want to see proof. Lots of it, and I want it all related to what they are selling.
  • Has a track record of success with solid testimonials from people similar to me. I want to know what my peers and colleagues think of their work.
  • Is a player in a big pond. Many faux experts are big fish in very tiny ponds. I want to work with someone who has what it takes to compete and succeed in a large pond.
  • Has a robust, relevant social media presence, especially on LinkedIn. For business, LinkedIn is the big pond. Faux experts tend to avoid LinkedIn because they know they can't compete in that league.
  • Has a website and blog that are credible and consistent with who they say they are and that are kept current and updated regularly. A sad, old website or blog that hasn't been updated since it went live is, to me, the mark of a faux expert.
I will probably add to my criteria as time goes on. I would like to know your ideas, what you do to vet "experts," and what has been your experience with faux experts. Please share!
Visit my website to get my complimentary e-book 10 Tips for Getting Things Done Better, Easier, Fasterbased on my book with American Management Association and my skills development workshops.

Tuesday, February 14, 2017

When Did We Stop Being Gracious

When we talk about being gracious, what do we mean? i checked the meaning at dictionary.com and found this: "Characterized by or showing kindness and courtesy."
Being gracious distinguishes us, especially in situations when it is challenging to do so. Road rage is an all-to-common example. People can't make mistakes without someone taking offense rather than graciously acknowledging that "things happen" and letting it go.
Life is not a race where we need to elbow each other aside to get ahead. Let's face it--we are all headed to same end game. Why not make the journey with grace? 

Monday, August 29, 2016

Your Blog Needs a Strategy to Succeed

Blogging for business requires a strategy to be successful. Every blog should be focused on bringing your business. Think of each post as if it were an invitation to your business and give your readers a reason for wanting to know more. 
  • Choose a goal for the post. Let's say you want to demonstrate how you achieve results for clients.
  • Choose a client story that illustrates this, for example, how you helped a client save thousands of dollars on their taxes or get in shape for swimsuit season or lower their blood pressure. 
  • Tell the story in your post.
Get 12 Strategies that Turn Your Blog into a Marketing Machine. On sale for only for $11.99. Offer limited. 

Visit my website for free resources to help you succeed in business.

Wednesday, August 24, 2016

Repurpose What You Know for Passive Income

Your expertise is a valuable source for creating income. Here are three ways to turn your knowledge into income.
  • Create a workshop. Choose a topic you know a lot about and build a workshop. You can use your workshop to market your services and products, deliver it to associations and groups, or expand it into a paid half-day workshop for organizations. Check out my blog post Creating Workshops for Adult Learners for more information.
  • Create information products. An information product could be an e-book, special report, When you write an information product, customers and potential customers view you as an expert on that topic. You have information they need to meet a challenge in their lives or businesses. Give your audience information they cannot get anywhere else and firmly establish yourself as the go-to expert for your subject. See my blog post Create Passive Income for additional information. 
  • Create an e-newsletter. As a communications consultant, I often have private clients come to me wanting to do an e-newsletter. You can give away your newsletter to existing and potential clients or offer it as a subscription. This works especially well if you already have a reputation as an expert and can offer unique information that can be found only in your newsletter. You can sell your information products in many venues—on your website, in your blog and newsletter, in virtual marketplaces such as amazon.com and others. Create an entire package of information products and bundle them for additional income. See my blog post Planning an E-newsletter
Your knowledge and expertise are commodities that can be repurposed into digital, downloadable, information products that you can sell. You can start with the content you have already created in the form of articles, tips sheets, blog posts, and so on.

My new e-book Quick Guide for Creating Passive Income gives you a head start. It answers your questions about passive income products, explains how to repurpose your existing content, and describes easy-to-create products, including articles, e-books, webinars, and more.Get your free copy in the Successful Professional Library.

Thursday, July 7, 2016

Create Passive Income with Digital Information Products

Create digital, downloadable products that give you passive income and greater personal freedom both now and for the future.

Whichever digital product you choose to create, having an entire line of related products can help you:

Leverage your knowledge and expertise to increase your earning power.
Boost your selling power and expand your reach.
Create entire a powerful, profitable, online business.

     You can sell your information products in many venues—on your website, in your blog and newsletter, in virtual marketplaces such as Amazon Kindle, E-junkie, Gumroad, and Sellfy, among others. Create an entire line of information products and bundle them for additional income.

You can use information products to:
  •       Supplement income from your job.
  •       Add to retirement income.
  •       Create a full-time business.

    When you write an information product, customers and potential customers view you as an expert on that topic. You have information they need to meet a challenge in their lives or businesses. Give your audience information and solutions they cannot get anywhere else and firmly establish yourself as the go-to expert in your field.

    You can also offer information products as free opt-ins in order to capture visitors’ email addresses. The more you grow your contact list, the more you grow your business. Each contact you make is a potential customer for your products and services. Offer your information product on your website, in your blog and newsletter, as part of your email signature, and on your social media sites.

Turn Your Blog Posts and Other Content into a 
Revenue Generating E-book
in Just Four Weeks!

The E-book Builder Program is a one-on-one, 4-week program where you work directly with me to create a 20+ page e-book that you can:

  •     Sell for additional revenue
  •     Use as a free opt-in
  •     Bundle with other products for a higher value package
  •     Use as a workbook for a webinar or workshop
But there's more--You will also get personalizedone-on-one guidance and editorial support to create a sales page and social media campaign. Plus--You get tip sheets and special reports to help you will every step of the process. And--You will get access to recordings of our one-on-one calls, so you can listen to them at any time when you need a refresher. 
After you complete the E-book Builder Program, you will know how to create any number of e-books on your own.


Wednesday, June 22, 2016

Does Your Blog Need a Makeover?

Is your blog producing the results you need? If not, I have two new free tools to help you:


  1. 10 Tips to Blog 4 Business--a quick tip sheet of 10 things you can do to ramp up the results you are getting.
  2. Strategic Blog4Business Planning Tool--an in-depth assessment that will help you focus on the results you want from your blog.
Both are free just by following this link.

Don't forget to sign up for the Successful Professional Library--an entire page of free information you can use to succeed in business.